Despite the rise of online house-hunting, real estate agents, or Realtors, aren’t going anywhere. After an initial online search, agents are still often the next step in the homebuying process. A recent study from the National Association of Realtors said all generations are consulting real estate agents and brokers to help buy and sell their homes, and 89% purchased their home through a real estate agent. However, when it comes to attracting referral business, some title agents are still concentrating their efforts on their lender customers. It’s time they learned what these real estate agents need and how to become their most valuable partner in the transaction.
At 2 p.m. Dec. 11th, October Research, LLC will offer a webinar, Evolving Realtors Relationships. Thanks to our sponsor, Qualia, it will be complimentary to everyone who attends. WFG’s Executive Vice President Chuck Cain and Title Alliance’s Chief Strategy Officer Lindsay Smith will introduce title agents to their Realtor customers and discuss how to attract more business from them.
According to Smith, while advancements in technology have eased communication, many real estate agents are now complaining they never hear from their title partners. They want more contact on the phone and face-to-face interactions. Nurturing that relationship is still critical.
The iBuyer trend, while still a small part of the market, is growing. eXP Realty launched its Express Offers in October. Zillow Offers is now available in 21 cities. Companies are providing cash offers to home sellers as a quick and painless option to those who want the process expedited, but how does that change the real estate transaction?
Register Today for this complimentary webinar to learn the answer, as well as:
- What this trend means for industry partners
- How to perform effective customer outreach
- How the expectations around communication and technology have changed.